The rising popularity of television renovation shows has made property an attractive prospect. Whether buy to let or as a fix-and-flip project, refurbishing a property provides ample opportunity for entertainment and education. Yet, there are several unique problems that face those who take on careers as property influencers, which don't impact other social media stars.
Property Must Come First
With most types of influencing, you can start relatively cheaply. Property is a high-ticket item, so it is not something you can just influence unless you dive headfirst into property as a business first. Most of the major property influencers had some background in the business first.
You have two routes into the world of property influencing, and you must treat them both as you would any career. The first is to get the capital to buy a property, renovate it, and run it as a business. From this, you can use property influencing to earn an additional income.
Your other option is to go through an estate agent route. Get a job in a high street or independent estate agency, get qualified and know what you are doing. As you complete your job, you can then begin to make content about the homes and properties you encounter, building from there.
Buying and Selling Properties
One property can create lots of content, from doing your own plumbing, to decorating, gardening and even admin and tax-related questions. The problem is that once the house is renovated, you need another one to keep ideas flowing. This means getting quick turnaround times on projects and raising capital for new ventures.
For this, don’t be afraid to use other estate agencies and cash buyers for a quick house sale. They often let you have property sales completed in as little as 7 days with cash offers. While the illusion is that they give lower offers, when estate agent fees and other factors are placed in the mix, they often provide almost identical results to other routes.
Property Influencing as an Additional Income
Like any type of influencing, the amount you can get per post depends on how many followers you have. One of the most well-known property influencers is Susanna Hawkins, also known as Schnordic. With just over 350,000 followers on Instagram, it is estimated that she can command around £1,361 per post. Other influencers, such as Katie Woods, who has 220,197 followers, can gain around £700 per post.
To get to this level, though, you need followers, and that involves creating engaging content. Simply recording your daily DIY fixes is not enough. Property influencer James Coupland, who grew popular in 2021 for his renovation of a Yorkshire house, is a master at this. Looking through his content, you can see well-edited videos with pulsing soundtracks and snappy sound effects.
Once you have the background and the necessary skills, your influencing can begin. You won't make it big straight away, and perhaps not on your second or third renovation. However, with time and patience, you will have an additional income alongside any rent you collect or profit from sales.
What Does It Really Take to Become a Property Influencer?