Honestly, it’s so wild how much things have flipped, isn’t it? Like, a few years ago, people were glued to their phones to escape boring real life. Like, social media felt fun (and super personal), scrolling felt like a proper little escape, and binge-watching random videos didn’t feel like a waste of time.
But fast forward to now and it’s the complete opposite. People aren’t running to the internet to escape… they’re running away from it. People are now telling others to touch grass, look at screens less, and yeah, left and right online people are complaining about doom scrolling, bad news, well, bad everything that the internet has.
But yeah, everyone’s just tired of the constant scrolling. Just generally speaking, feeds are too loud, ads are everywhere, and the screen time reports are getting way too embarrassing. More people are switching off, deleting apps and heading outside to feel like actual human beings again. Honestly, one of the best branding tips right now is to focus on multiple entities, specifically offline marketing, and yeah, that includes influencers too.
People Wanna Feel Something Real
Right now, it’s real-world experiences people are chasing. Which, honestly, it’s totally fair (and healthy). You got things like local markets, pop-up stalls, cute workshops… stuff that doesn’t need Wi-Fi to enjoy. People want things they can hold, taste, and experience without needing to update their story about it.
That’s why it’s such a smart move to start bringing your brand offline. For example, little collabs with local shops, a pop-up event, maybe even a mini workshop to show off what you’re good at… it’s the kind of stuff that gets people properly excited. Besides, even advertising these events can be fun too, like looking into a poster printer company to help you out (it’ll get more eyes on it anyway than a Canva template on Instagram would).
Here’s something you seriously need to remember: people aren’t just following accounts anymore, they wanna feel like part of something.
Offline’s Just Less Annoying
Everyone’s over being sold to online. Like, they’re done, they’re so fed up with it all! Ads every two seconds, influencer spiels in every video, and those cringey TikTok voiceovers pushing another promo code. People are zoning out. Okay, but what about offline marketing, though? Well, it feels chill, it’s way more personal, and it actually makes people smile instead of rolling their eyes. Besides, it's not like anyone can unfollow you for a traditional ad they see out and about.
It Makes You Feel Like a Real Person
People are craving proper human interaction again. Sure, some still appreciate the parasocial relationship, but a lot of people are understanding that it’s not healthy either. But showing up in person makes your brand feel way more real, way more trustworthy, and honestly, way more fun. It’s easy to be another face in someone’s feed, but showing up at events, being part of your local scene, or hosting something fun is where it all really sticks, though.
People don’t forget who they had a laugh with at a weekend market or who gave them something useful at a festival. They’ll remember the influencer they actually met, not the twenty they scrolled past in two seconds.
Why Influencers Should Start Pivoting their Brand into Offline Marketing