In this modern day, influencers are one of the most important figures in the long-term success enjoyed by a product.
Therefore, it is little surprise that horse racing is enjoying a boom period due to the growing number of influencers that are gaining social media followings.
Their ability to showcase the action on track from around the world has had an important impact on new eyes being brought to the sport.
This in turn, has seen an increased number of newcomers looking to learn more about the options available here: https://www.twinspires.com/edge/racing/betting-info/horse-racing/.
So,, who are some of the best known influencers in the world of horse racing?
Stephen Power
There are few more divisive figures in the world of horse racing than the Racing Blogger himself, Stephen Power. However, it is hard to overlook the positive impact that he has had on the sport using his social media platform.
Power takes his followers to some of the biggest racing events on the planet, ranging from the Breeders’ Cup, to Royal Ascot and the Cheltenham Festival.
This year, he has worked closely with Victoria racing to help promote the upcoming Spring Carnival and Melbourne Cup, showcasing the beauty and cultural importance of racing in Australia to his staggering accumulation of 220,000 followers on social media.
Peter Thomas Fornatale
Peter Thomas Fornatale is one of the most trusted and reputable sources of information for racing fans across North America, providing a voice on In the Money Players’ Podcast.
Fornatale keeps across all the major breaking news within the sport, giving out the key details to his followers as soon as the news breaks. His unbiased coverage of the sport has seen him win an Eclipse Award, and he is a trusted source for information surrounding all the action in the United States and Canada.
His social media platform has ensured that he has teamed up with international broadcasters during the big North American meets, as he featured on Sky Sports Racing in the United Kingdom when the Breeders’ Cup and Kentucky Derby are on the horizon.
To date, he has a social media following of over 14,000, and his social media views increase when fans are getting prepared for the major events in the diary.
Matt Chapman
While not a traditional influencer, it is hard to not get sucked into the world of horse racing after listening to Matt Chapman talk about the sport. Chapman takes his followers across the world, and is one of the most followed British racing personalities on Twitter with over 149,000 followers.
At heart, Chapman is a broadcaster, and he had over eight years of writing experience at the Racing Post before joining the At The Races team in 2000. He has amassed huge respect on the television, winning the HWPA Broadcaster of the Year in 2010.
He remains a prominent part of global racing action, forming an integral part of the ITV Racing team in the UK, and providing insights to European challengers on social media for the official Breeders’ Cup channel. His knowledge of the sport ensures that even long-term fans of the sport take notice of what he is saying.
Nick Luck
There are few more respected racing journalists in the world than Nick Luck. The 47-year-old has worked on some of the biggest events on the racing calendar throughout his career, beginning in his early days as the main presenter of the Channel 4 Racing coverage in the United Kingdom.
Since then, he forms the main anchor on the biggest racedays for Racing TV, and he has also amassed a North American audience after working as part of the NBC coverage for both the Breeders’ Cup and Kentucky Derby.
Luck also goes above and beyond to get exclusive interviews for his followers, with the Nick Luck Daily Podcast being a must-listen for all fans of the sport throughout the calendar year. His reputation within the sport has seen him named the Horserace Writers’ & Photographers’ Association Broadcaster of the Year on eight occasions.
Griffin Johnson
One of the newest social media influencers that is capable of taking the sport to a younger demographic is Griffin Johnson. The social media star has over 14 million followers across his accounts, with just under 10 million following Johnson on TikTok alone.
His love of racing has seen him grown the sport in the United States, and this was extremely common before the Kentucky Derby earlier this year. The social media star has a 2.5% stake in Sandman, and he used his social media presence to showcase the sport to a whole new audience.
His media presence contributed to the Derby being watched by a massive audience, with the race being the most-watched edition since 1989. However, his runner could ultimately finish no better than seventh in the Derby, but positives would have been taken from his third in the Preakness Stakes in May 2025.
Who Are The Best Well Known Influencers in Horse Racing?