Influencer marketing is among the hottest topics in the Digital marketing Niche that can generate a huge business. Brands truly rely on it as their most reliable business-generating source.
Creator or influencer marketing is as easy as sending your products or services to the prominent faces of Instagram, hoping for a nice review from them. With terms like micro-influencers, brand ambassadors, and influencer networks constantly being mentioned, it’s easy to feel confused about how creator marketing actually works.
Well, in this blog, we’ll share some basic concepts for influencer marketing, highlighting how new influencers can get noticed by brands. So, let's go!
Who are Influencers?
An Influencer or creator is a person, having a notable number of followers under a specific niche and high levels of engagement on their social handles.
Basically, influencers are people who are well-known and trusted in a specific area. Because of their knowledge and popularity, they get an audience that listens to their advice and choices. This can influence what people buy. Here are some simple examples:
- A makeup artist suggests a certain brand, and their followers want to try it.
- A fashion lover wears a brand, and it becomes trendy.
- A popular bodybuilder uses a gym product, and others want to use it too.
- A marketing expert recommends tools on their blog, and readers check them out.
How many followers do you need to be an influencer?
There’s no specific answer to this question; the better your engagement levels are, the more brands are going to acknowledge you. As a new influencer, you can start influencer marketing with a minimum of 1,000 followers, increasing it over time.
However, if you want to gain authentic Instagram followers, it's important to post consistently, engage with your audience, and focus on valuable content.
Here’s a simple breakdown of influencer types based on their number of followers and what they usually get paid per post:
- Nano-influencer (1,000–10,000 followers) earns around $10 to $100 per post.
- Micro-influencer (10,000–50,000 followers) earns nearly $100 to $500 per post.
- Mid-tier influencers with 50,000 to 500,000 followers usually make between $500 and $5,000 for each post they share.
- Mega-influencers, having 1 million followers, can make anywhere from $10,000 to over $1 million per post, depending on their reach and the campaign’s value.
Mostly, the influencers do these paid collaborations on Instagram. Brands reach out to them on Instagram, and they earn money through it.Depending on value and position, they’re offered money to promote products or services.
What is the Formula of influencer marketing?
The basic formula for evaluating your performance as an influencer marketer can be predicted as:
“(Post Comments + Post Shares) / Number of Influencer Followers = Engagement Rate”
The other important factors to include in your influencer campaign report are:
1. Number of Posts
Why it matters: Shows how active the influencer is and how often they promote brands.
How to analyze:
Count total sponsored vs. organic posts.
See posting frequency: daily, weekly, or irregular?
Look for consistency in content quality and style.
2. True Reach
Definition: The actual number of people who see their content (not just follower count).
How to measure:
Use analytics tools (like HypeAuditor, Modash, or Influencity).
Check average views on Stories, Reels, and posts.
Filter out bots or ghost followers for accuracy.
3. Engagement Rate
Definition: It shows how actively the audience engages with the influencer’s content through likes, comments, shares, and other interactions.
Formula:
“Likes + Comments Divided by Followers ×100”
If you’re still struggling with low engagement after high efforts, then you can surely rely on Social Followers UK. It helps you get 100% organic and authentic engagement rates to grow your visibility and credibility across all social media platforms.
Influencer marketing that really influences your customers
Influencer marketing is sometimes overly hyped. It’s because brands are always on the verge of finding new and effective ways to reach out to their customers. But is it true that influencer marketing really helps brands to connect with their intended audience?
Well, the answer is “Yes.”
Studies show that influencer marketing works really well and can truly influence your customers. Here are a few key stats:
- 86% of women use social media to get advice before purchasing something.
- 70% of teens trust influencers more than traditional celebrities.
- For every $1 spent on influencer marketing, businesses make around $6.50 in return.
And here's something even better:
As long as the influencer shares high-quality content, most people don’t mind if it’s a sponsored post. That means influencer marketing feels more natural and less annoying than regular ads.
How to implement Successful Brand Partnerships?
The influencer marketing industry is expected to grow to $48 billion by 2027, showing just how powerful working with influencers can be to reach more people and boost your brand.
If you want to start your own influencer brand partnership, whether you’re a newbie influencer or a pro one trying to enhance your creator skills, here’s a simple step-by-step guide to follow:
1. Set Clear Goals and Know Your Audience
Think about what you want to achieve. Is it brand awareness, sales, or leads? Then, understand who your ideal customers are. Knowing this will help you choose the right influencers and build a smart marketing plan.
2. Find the Right Influencers
Look for influencers who share your brand values and have followers similar to your target audience. Focus on those with real engagement, good-quality content, and strong connections with their fans.
3. Send a Personal Pitch
Once you’ve researched the brand, send them a personalized message. Tell them who you are, why you want to work with them, and what’s in it for them. A thoughtful message will stand out from the many they receive.
4. Agree on Terms and Write a Contract
If they’re interested, discuss the details: what type of content they’ll create, how much you’ll pay, who owns the content, and deadlines. Put everything in a simple contract so you’re both clear on expectations.
5. Collaborate with fellow influencers
Work with the influencer to come up with ideas that feel natural to their followers and match your brand. The best content is authentic and helpful, not pushy or salesy.
6. Track Results and Learn
Use promo codes, trackable links, or social media analytics to see how the campaign performs. Look at what’s working and what’s not, so you can do even better next time.
The Closing Statement
Influencer marketing is indeed a good scope to choose if you want to make an influence. Getting noticed by brands obviously takes some time, especially when you’re a New influencer.
But let me tell you, everything is possible under the blue sky. Same as with influencer marketing. Just be consistent, follow the updated trends, and make worthwhile content that attracts your intended audience. You’ve got the charm to make it happen!
The Ultimate Guide to Getting Noticed by Brands as a New Influencer