Berlin, Germany - 11/08/2025 — In niche placements, it’s never about quantity, but about exactly where the link goes. We don’t insert it into the first available spot and definitely don’t choose articles that nobody reads. Real value appears only when the material is already “alive” - it has traffic, rankings, and its own audience.
It’s important that the link is not just somewhere on the site, but logical for the reader. If the author is discussing a problem or offering a solution, that’s exactly where the link is integrated - not in a random phrase, not just for the sake of it, but in a way that makes the person want to click without hesitation.
After placement, you can’t forget about the link. I monitor whether the page has dropped in search rankings and whether the link has disappeared. If I see changes, I immediately contact the site owner or look for a new place. Sometimes it’s enough just to update the surrounding content to bring the traffic back.
There are sites I don’t even consider: link farms and blogs created solely for selling links.
They will not bring any benefit.
It is better to have three quality placements that will work stably for many years than dozens that will disappear in a couple of months.
The process is slower, not as clients would like. The peculiarity is that first I read the article in full, sometimes several times, to understand whether the link will look reasonable or not, I select the text and out of ten only one is really suitable, but it is this one that then gives a stable result.
Before offering to add a link, I evaluate the page as a "living organism", if it already has traffic, visibility in search and active comments, then there is an audience and potential. New or "dead" pages, even if the topic matches, often do not give any effect. Here, not only the relevance of the topic is important, but also the demand for the material.
Thus, both search engines are happy, and the reader perceives the link as part of the material, and not as advertising.
After the placement, we check the indexing on the page, whether it has traffic, whether the content is relevant and other aspects. If something changes, we fix it or move the link. Most often, the best result is achieved by establishing trust with the owner or editor of the site. In Europe and the US, this means correspondence, approvals, and suggestions for improvement so that everything looks natural. This approach helps the link stay longer and bring more value.
I honestly tell clients: “If you need a stream of a hundred links in a week — that’s not me. But if the goal is links that stay, work, and bring targeted traffic - that’s what I do.”
Good placements often start with simple human communication. Sometimes just a couple of emails are enough to build trust. Sometimes the editor themselves suggests updating the material so that the link fits as naturally as possible. These relationships then work in your favor — new publications, discounts, priority placement.
Niche placements are not “place a link and forget it.” They’re about improving the page, helping the reader find what they need, and creating an effect that lasts for months or years and shows in the statistics. A bad link “dies” the moment it’s published, while a good one is a quiet engine working around the clock.
For me, niche placements are not a one-time action, but part of a strategy. I see each placement as an investment that should work long-term.
That’s why the entire cycle matters: from selecting the page and carefully inserting the link to maintaining and monitoring it in the future. This way, links stop being an “accessory” and start bringing real results for months and years.
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