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Flexographic Printing Press vs. Gravure Printing Machine: Which Is Best for Your Packaging?

May 19, 2025 by
Flexographic Printing Press vs. Gravure Printing Machine: Which Is Best for Your Packaging?
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As all companies strive to improve their effectiveness, quality, and cost in the difficult field of packaging, they often find themselves searching for better methods. Two of the most popular methods are the flexographic printing press and the gravure printing machine; both labeled as technologies. Both have their unique advantages and disadvantages, but based on the type of packaging, production volume, and desired print quality, one may be more useful than the other for the specific business. This article will analyze both technologies so that you could choose what fits your requirements. KETE is a leader in packaging machinery and is renowned for providing innovative solutions in flexographic and gravure printing.

What Is a Flexographic Printing Press?

Flexo press, also called a flexographic printing press, is a more recent innovation of letterpress which stamps ink on various substrates using flexible photopolymer plates. Because of its ability to print on materials like paper, plastic, and films, it is popularly used in the packaging industry. Widely known for its rapid and economical processes, this technology can operate on a large variety of materials. KETE has advanced the design of flexo presses and developed them to be reliable, efficient, customizable for various packaging needs, and easy to use.

Flexo presses are excellent for high-volume equipment runs since they have quick setup and low maintenance needs. These machines are regularly used for flexible corrugated box and label packaging. With the ability to use water based,UV-curable, or solvent based inks, flexo presses become an ideal packaging solution that requires toughness, adaptability, and quality.

What Is a Gravure Printing Machine?

A gravure printing machine, also known as a rotogravure press, is a high-speed, high-quality printing technology that uses engraved cylinders to transfer ink onto substrates. Gravure printing is often used for printing continuous runs of high-quality packaging, labels, and magazines. The technology allows for exceptional color depth, detail, and consistency across large runs, which is why it’s favored for premium packaging applications.

Gravure presses are ideal for large-volume production, especially in industries where fine details, rich color reproduction, and high-quality images are required. KETE has developed gravure printing machines that provide precision and speed, making them the go-to option for high-volume applications. However, gravure printing does come with higher initial setup costs compared to flexo presses, making it more suitable for large production volumes.

Comparing Flexographic Printing Press and Gravure Printing Machine

Both flexo presses and gravure printing machines have distinctive features that may impact businesses differently. Choosing the right one requires understanding the technology one’s business requires for packaging.

Speed and Setup Time

Flexo presses excel in setup speed. Unlike other printers, changing plates and adjusting ink systems can be done efficiently with flexo presses, making them ideal for shorter print runs and jobs that require quick changes.

Unlike flexo presses, gravure presses are slower in terms of setup speed as they require engraved cylinders for each copy to be produced. This increases setup time. However, they do outdo their flexo-counterparts in terms of high-speed production. Gravure presses are more suitable for extended production cycles because of the high volume produced and lower setup costs.

In general, while gravure presses have the advantage over flexo presses in high-volume production, smaller runs offset the advantage gained through initial setup time and cost.

Print Quality

For image reproduction and prints, gravure printing offers precision in fine details and color transitions. Its versatility is why it is perfect for vivid prints and premium package visuals.

While offering good quality prints, flexo presses disappoint with intricate details as they bear more complicated designs.

Basic technologies such as those provided by KETE have incorporated advancements to flexo printing which have improved the quality of prints on flexo presses, reducing the gap between the two technologies.

For companies specialized in manufacturing premium packages, the choice of flexo presses is usually adequate for high quality cost-efficient packaging, while gravure printing might better suit other businesses.

Cost Efficiency

Due to requiring lower capital investments initially, flexo presses are more advantageous than gravure presses to businesses with limited production runs or those with multiple changes to their jobs. Furthermore, the overall cost per unit becomes significantly lower with higher production rates.

Gravure presses usually require higher setup investments because of cylinder engraving, but offer lower costs for large volume runs. With gravure printing technology, overhead packaging production can be done at relentless speed without risking quality which reduces the cost per unit.

The predominant consideration for choosing between the two technologies is the scale of production. Flexo presses are best for businesses that prefer cost effective solutions for small scope production. On the contrary, gravure printing is more suitable for those that focus on limitless quantity production.

KETE's Role in Advancing Printing Technology

KETE, a leader in packaging machinery, has been instrumental in advancing both flexo presses and gravure printing machines. The company has invested heavily in research and development to create solutions that cater to a wide range of packaging needs. From the production of flexible packaging to the printing of high-quality corrugated boxes, KETE offers solutions that increase efficiency, reduce waste, and improve overall quality.

KETE’s commitment to innovation ensures that their machines are equipped with the latest automation and control systems, enabling businesses to streamline their production processes. The company’s flexo presses are designed to maximize speed, reduce setup time, and improve overall print quality, making them an ideal choice for businesses with diverse packaging needs. Meanwhile, KETE’s gravure printing machines excel in providing high-quality prints for large-volume runs, offering a long-lasting and reliable printing solution.

Conclusion

For your packaging needs, the selection between flexo presses and gravure printing machines will depend on your production requirements. KETE provides solutions for both technologies, attending to the needs of businesses within the B2B sphere looking for specific printing presses that match their requirements. Flexo presses are cheaper for shorter print runs, while gravure presses are suited for printing at scale where superior print quality is essential.

Though both technologies are capable of excellent quality work, discerning the details of each assists them make the right decision. Through KETE’s partnership, businesses can have access to advanced printing technology that fulfills their demands and further enables growth within the highly competitive region of the packaging industry.

Flexographic Printing Press vs. Gravure Printing Machine: Which Is Best for Your Packaging?
Admin May 19, 2025
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