Tired of spending on ads that nobody sees?
Every business dreams of more eyeballs on their brand. But here's the thing, generic ads are dead. In fact, 83% of marketers believe that targeted advertising is more effective than traditional advertising.
What's more, it's time to take things personal with your audience.
Here's what's wrong:
Most businesses throw ads around and hope something sticks. That's not advertising, that's a lottery ticket. Sure, generic ads will drive some traffic, but it's like pouring money down the drain.
Ok, now for the fun part:
Here's what you'll learn…
- The exact reasons why targeted advertising will crush generic campaigns
- How to increase your brand visibility significantly
- The precise strategies that will bring results for your business
- The ways you can increase your return on advertising spend
The Harsh Truth About Generic Advertising
Let me tell you something you may not want to hear…
Generic ads are like a fart in the wind. Everyone sees them. But does anyone care? No.
Here's the stats to put this into perspective…
Targeted advertising has a 3x higher click-through rate than non-targeted ads.
Yes, that means for every dollar you spend on generic advertising, you could be getting 3x the result with targeted advertising. And that's not even the good news.
Targeted advertising can also increase your ROI by up to 200%. This isn't crackpot science, people are doing this and seeing these results. When you do it right it's like printing money.
Ok, so why don't more companies do this? Because most are still stuck in the old ways of advertising.
The Brand Visibility Revolution
Wait, what is the truth about brand visibility that most people are missing…
Most brands think that being seen is enough. If you look in the window, you see them. This might be fine if you're selling toothpaste. But in a crowded, noisy digital world, this isn't enough. Specialized agencies like Adfield Agency have the ability to work with businesses to develop custom, data driven, targeted digital advertising campaigns that will move the needle on brand recognition and customer acquisition.
Want some proof it works?
Advertisements can help you achieve 80% greater brand awareness but only when it's being done the right way.
Generic advertising – 'spray and pray' – throwing darts in the dark hoping something will hit something – is dead. The new way is to laser focus on your audience. You target exactly who you want, when you want, with the message they need to hear.
Ok, here's a metaphor for you…
Would you rather have 10,000 people who don't give a crap about your product see your ad? Or would you rather have 1,000 people who are actively searching for your product see your ad?
The answer is obvious.
The Targeted Advertising Way of Business
Ok, so now you are asking the really interesting question…
How does this apply to increasing your business?
Simple, targeted advertising isn't just a tactic to show people your brand is there. It changes how the entire business operates and grows. Here's how:
Targeted advertising:
- Allows you to be laser focused on reaching the right people at the right time. Precision marketing
- Saves you money by not wasting it on the wrong people
- Gets you higher engagement rates from people who care
- Gets you better conversion rates as you can turn more people into actual paying customers
- Provides valuable data insights to learn exactly what works and what doesn't. Then you can automate it
The results speak for themselves. On average, companies that make use of targeted advertising can increase sales by 20%. In fact, just retargeting ads can give you a 70% boost in your conversion rate. That's not a typo, 70%.
Why Targeted Advertising Works So Well
Ok, so here's something to blow your mind…
Consumers spend 20% more time interacting with targeted advertising over non-targeted ads. Why?
Because they are relevant, and targeted ads feel like they were made for you. The copy, the images, the offer. When someone sees an ad that relates to their needs, their issues, their aspirations – they listen. It's human nature.
Generic advertising is spam. Targeted advertising is relevant.
Think about it this way:
Generic advertising is like interrupting someone's day with irrelevant crap. Targeted advertising is like trying to help someone solve a problem or reach a goal.
With targeted advertising, no one is ignoring you. People are remembering you. You're not wasting your advertising spend, you are making real ROI.
Why it works…
Humans are easily influenced, and advertising is about influencing people's purchasing decisions. To get someone to buy, first, you have to get them to notice you.
Targeted advertising is the key to that first step.
Advertising Strategies That Actually Work
Ok, for the million dollar question…
What are the best targeted advertising strategies that will give you real world results?
The 5 key strategies are…
1. Behavioral Targeting
Look at people's online behavior and serve them relevant ads. Do they browse fitness equipment? Show them your gym membership ad.
2. Demographic Targeting
Segment audiences by age, location, income, interests. Don't sell luxury cars to students.
3. Retargeting Campaigns
Find people who have been on your website but didn't buy. Serve them ads that will bring them back.
4. Lookalike Audiences
Find people that are like your existing best customers. If you know what resonates once, then you can replicate it.
5. Contextual Advertising
Serve ads on relevant content. Don't sell underwear on sports websites. Show it on fitness or men's style websites.
The real magic? Use a combination of multiple targeting strategies. Don't just do one of these methods, layer them for bigger effects.
Measuring Your Success in Brand Visibility
Ok, how do you know if any of this is actually working?
You know it's time to improve if you don't know where you are.
Tracking is important. Here are the key metrics:
- Brand search volume: Has brand searching increased?
- Social media mentions: Is your brand being spoken about more?
- Website traffic: Are more people coming to your site?
- Engagement rates: Are more people liking, sharing, and clicking?
- Conversion rates: Are more visitors actually becoming customers?
The best part about digital advertising is you can track everything. The ads that work, the ones that don't. The audiences that respond, the ones that don't. The messages that convert, and the ones that don't.
No more guessing. Just data, hard cold facts.
The Future of Digital Advertising
And, now for some really good news…
The digital advertising world is only getting more and more advanced. Artificial intelligence and machine learning are only making targeting advertising easier.
Here's some of the changes coming down the line:
- Predictive targeting that will know what customers want before they do.
- Real-time targeting that will auto-optimize your campaigns for you.
- Cross-device tracking that can track people everywhere.
- Advertising for voice search and smart speakers.
- Augmented and virtual reality advertising
The business that masters targeted advertising now, will rule the world tomorrow.
Common Targeted Advertising Mistakes That Kill Campaigns
Here's the 5 common mistakes that will sink your advertising campaign…
1. Trying to target everyone.
The money is in the niches, not the masses. Target micro-niches.
2. Messaging doesn't change for different audiences.
Audiences change. Make everything super relevant and personal.
3. Not testing everything.
Experiment, experiment, and experiment some more.
4. Ignoring mobile users
More than half of all digital ad spend is focused on mobile devices. Half.
5. Forgetting about frequency.
Your ads need to be seen often enough to be remembered but not so often that people start blocking you.
Most companies fail at targeted advertising, because they are approaching it like generic advertising. It's a completely different ball game and has completely different rules.
Wrapping It All Up
Targeted digital advertising isn't just showing ads to people. It's about building relationships with the right audience at scale.
Get this right, and everything changes:
- Your cost per acquisition falls
- Your conversion rates soar
- Your brand awareness rockets
- Your competitors ask you what you are doing differently
It's a big fat opportunity. Digital advertising is set to reach $870 Billion globally by 2027. A big percentage of that money will be wasted. But not yours.
Start small. Test. Scale what works. It's as simple as that.
Boosting Brand Visibility Through Targeted Digital Advertising