It’s easy to overlook the importance of your web hosting package. After all, it just keeps your site online, right? Not exactly. Hosting lays the foundation of your website’s success. It handles all technical details at the backend and ensures your site remains accessible to both users and search engines.
Web hosting impacts numerous aspects of your website’s performance, with conversion rate being one of them. Let’s break down what a webpage’s conversion rate is and how it is connected to your hosting choice.
What is a Webpage’s Conversion Rate?
A webpage’s conversion rate is the percentage of users who complete the action that the designers of the webpage want them to take. For instance, for a web page of an ecommerce store, the website owner wants users to click on the “buy” button. Keep in mind that the user doesn’t necessarily have to purchase an item.
The definition of “desired action” varies from webpage to webpage. It could be:
- Signing up for a newsletter
- Answering survey questions
- Clicking on “See More” to keep browsing
- Downloading a resource
- Requesting a quote for a specific service
Web Hosting and Conversion Rates: What’s the Connection
There are numerous ways your web hosting plan can impact the conversion rates of your high-traffic pages. Here’s a brief breakdown:
Hosting Type
Imagine you’re using a shared hosting plan, but your site experiences a sudden surge in traffic. Your current hosting package may not have sufficient resources to handle high traffic. This can impact conversion rates, especially when you’ve launched a new product or a campaign. As your business grows, consider upgrading your hosting plan to VPS hosting or dedicated hosting.
Site Speed
Page load speed is one of the most critical metrics of a site’s performance. Slow-loading pages can frustrate users and lower conversion rates. According to a survey, more than 53% of users abandon a site if it takes more than 3 seconds to load.
Uptime
Frequent downtime can lead to lost leads and poor conversion rates. A reliable hosting provider, such as Liquid Web, ensures that all your high-traffic pages remain accessible to users at all times.
Page Layout and Design
Web pages with engaging designs and layouts can significantly enhance the user experience, ultimately improving conversion rates. Opt for a hosting provider that can support tools and plugins for optimization, creating an immersive experience for your visitors.
What Conversion Rate Should I Aim For?
Conversion rates don’t follow a one-size-fits-all approach. They depend on your industry and the type of website you have.
Generally speaking, a good conversion rate typically falls between 2% and 10%. But it can depend on the type of page. For instance, a landing page can have a conversion rate of 11.45% or higher. For your high-traffic pages, you should aim for a high conversion rate.
To measure the conversion rate of a webpage, simply divide the number of conversions by the total number of visitors and multiply it by 100. Study and apply different ways to improve the conversion rate of your high-traffic pages.
How Hosting Affects Conversion Rates on High-Traffic Pages